The Coca-Cola Company is a worldwide beverage business using different social networks and web communication tools to spread as a company and to keep in touch with its consumers.
According to John Costello,
[…] this is the age of the internet. Millions of people use the internet every day.
As Susan Payton said in an article, people spend more than 700 billion minutes per month on social networking sites, and as a result, a good business needs to be on them in order to reach fast and easily to its costumers. Moreover, according to Antony Mayfield, social networks are a cheap and effective way of connecting with fans, and so on, a business gains a lot when it shows that wants and truly interacts with its contacts, as Debra Littlejohn Shinder says.
That is why the company is completely involved in the net
, riding and supporting profiles in networks such as Facebook, LinkedIn or Twitter, and owns important web pages.
Advertising itself and its products, asking costumers and interested people, connecting experts in order to work with… the company knows which social network use for its particular purpose.
The Coca-Cola Company rides a LinkedIn profile because, as Andy Klee explains,
LinkedIn claims 35,000,000 members, all with professional profiles, and connections […] some people on LinkedIn have built a network of over 10,000 direct connections.
a Facebook profile, used to connect on a personal level, according to Zoe Fox, which makes nearer the communication between the business and the interested person; Twitter, for real time communication; or its web page, in order to give information and announce its products, allowing people to surf easily.
In the following video Adam Brown explains how social media is the center of The Coca-Cola Company:
Otherwise, in the report The Coca-Cola Company’s Web Communication Plan, it is widely analyzed how the beverage business uses web communication tools and its purpose. Moreover, it will be interesting having a look to it for professional’s opinion retrieved as references.
References:
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Don Schindler (2011.07.28). Isn’t social media just real time communication?, in University of Notre Damme. Retrieved 2011.12.03 from http://blogs.nd.edu/donschindler/2011/07/28/isnt-social-media-just-real-time-communications
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Jay Adams (2010.05.05). The 10 Commandments of Twitter, in smedio. Retrieved 2011.12.17 from http://smedio.com/2010/05/05/the-10-commandments-of-twitter/
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John Costello (2004). Why Your Business Needs A Web Site, in Solohelp. Retrieved 2011.11.26 from http://www.soloenterprises.org/web-design-requests/why-do-i-need-a-website.php
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Susan Payton (2010.08.26) HOW TO: Get the Most Out of Your Business Facebook Page, in Mashable. Retrieved 2011.12.12 from http://mashable.com/2010/08/26/business-facebook-page
Sources:
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First picture retrieved December 04, 2011 from: http://i.bnet.com/blogs/cocacolaco_spencerian_logo_red.png
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Second picture retrieved December 17, 2011 from: http://prescottgroup.us/wp-content/uploads/2011/11/coke_rfid.jpg
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Video retrieved November 29, 2011 from http://www.youtube.com/watch?v=GovqKb07e5A, in Youtube.
External Links:
In this section you can find the complete adresses of the links to the profiles and web pages of The Coca-Cola Company.
- Facebook: http://www.facebook.com/cocacola
- LinkedIn: http://www.linkedin.com/company/the-coca-cola-company
- Twitter of Coca-Cola: http://twitter.com/#!/COCACOLA
- Twitter of The Coca-Cola Company: http://twitter.com/#!/CocaColaCo
- Web page of Coca-Cola: http://www.coca-cola.com
- Web page of The Coca-Cola Company: http://www.thecoca-colacompany.com
Filed under: Web Communication Tagged: my web communication plan, web communication plan, web communication tools 
