Dan Schawbel in his article How to Use Social Media for Personal Branding give us some advises to create a good Personal Branding using Social Networks.

Most people online are building “a brand,” but sometimes people forget whose brand they are building and if they are making the right strategic moves. For instance, if your Twitter handle reads “@fastcar,” then you aren’t building your own personal brand. When people retweet you, they are viewing @fastcar and not your full name. So stop for a second and consider what brand you’re trying to build and why. Are you looking to become an industry expert, or are you focused on establishing your company’s name, or both? We’ve seen a lot of successful personal brands explode online because they’ve either thought about how they would like to be perceived or they have slowly grown into their current roles, by experimentation, luck and hard work. I could write a post explaining how to use TV advertising or radio to build your brand, but most of you won’t shell out thousands of dollars for something that most people will ignore anyways. Social media, on the other hand, allows you to connect directly with the audience you want to target, on common ground, and build relationships.

Here we have a video where we can see who Dan Schawbel is and which are his achievements:

Basing on this article here there are some advices that may be useful in the creation of a Personal Branding:

• Discover your brand

• Create your own marketing system

• Get endorsements

• Build your brand by association

• Partner with others

• Have a unique identity and take niche

• Join other communities

• Blogs are not dead

• Commenting on blogs is exceptional marketing for your brand

The Internet has become an incredible resource for developing your career, networking, job searching and more. No longer are we only given the opportunity to show employers who we are through a one-page resume. In 2010, we can create our own website, blog, Facebook profile, LinkedIn profile and more.

We have the power to define our own brand promise and create new ways for business connections and hiring managers to find us every day. Personal branding is how you identify what makes you special, and then communicate that to the world. The internet is the global talent pool, and if you want to be in that pool, you need an online presence, and if you have an online presence, you need to manage it. People need to be able to find you online if you want to attract new opportunities and have a successful career.

One mistake that’s commonly made is creating an online presence but failing to monitor and manage it. By having your last blog post dated 2009, you’re showing employers that you’re not committed. When you establish your online profiles, there’s an expectation that you’re going to be delivered fresh content on a regular basis. It’s your promise to your audience. Another problem I see is when people over-promote themselves online, putting links within blog comments, or just using their Twitter profile as a promotional tool. This doesn’t work and actually makes you look bad.

Everyone in the world needs their own website , existence on only the top three social networks (Facebook, LinkedIn, and Twitter), and enough time to dedicate to ensure each property is updated and relevant. The Internet puts everyone on the same playing field, and it’s up to you to decide how you want to be judged in and out of the workplace.

Filed under: Social networks Tagged: Personal Branding