At the begining, social networks borned to help people to keep in touch. A new kind of communication. But these tools became bigger, with thousands of users and keep the neccessary resources is expensive, so publicity came to its rescue. And with it the games, the organizations profiles and the celebrities. We have a lot of it to choose: Facebook, Twitter, Tuenti, MySpace…but in the end is the same story with a different name.
Aparently, as Social Media Marketing explains, advertisment on social networks is 40 times more efective than traditional. This is because is a more personalized publicity, closer to the consumer. With the information that users publish in their profile and the information that social networks collect, the advertisments of each person are carefully choosed. In fact, Facebook and Google(who has a new social network) are the main drivers of advertising growth in the U.S. All is analized to get the best results. There are even studies for know when is the best moment to update your business porfile. According to a study by the northamerican company Vitrue (October 2010)
The days when are more comments and interactions in Facebook are Wednesday, followed on Tuesday and Thursday. Best day to publish a promotion is Friday, but for fast food restaurants, for example, is best do it in Wednesday, and the mornings posts are which generate a greater amount of feedback and interactions.
Last year, José Luis Orihuela published an article about best 50 companies in Internet. In the list, the more succesful publicity on Facebook was from Coca-cola, Starbucks, Disney, Victoria’s Secret and iTunes. 47% of companies use Facebook to find clients. One of the most favored sectors has been the entertainment: Musicians, Actors, Tv programs..now have a social network profile is essential, and reports them a lot of benefits and greater loyalty from the fans. But, so many promotion and publicity can be too much for the consumers and get the opposite effect. This maybe is one of the reason because MySpace has been forget.
So, even social network are useful for us, we have to be careful and not be manipulated.
References:
- “Las 50 empresas que mejor lo están haciendo en Facebook” by José Luis Orihuela (March 26, 2010). Retrieved: July 5, 2011. http://www.ecuaderno.com/2010/03/26/las-50-empresas-que-mejor-lo-estan-haciendo-en-facebook/
- “El 47% de las empresas utiliza las redes sociales para la adquisición de nuevos clientes” by Puromarketing (July 4, 2011). Retrieved: July 10, 2011. http://www.puromarketing.com/42/10387/empresas-utiliza-redes-sociales-para-adquisicion-nuevos.html
- “¿Qué tanto conoces sobre publicidad en redes sociales?” by Alguada (June 30, 2011). Retrieved: July 5, 2011. http://alguada.com/¿que-tanto-conoces-sobre-publicidad-en-redes-sociales
- “Mejores horarios para subir actualizaciones en Facebook” by H2Acomunicacio (July 4, 2011). Retrieved: July 5, 2011.http://www.h2acomunicacio.com/mejores-horarios-subir-actualizaciones-facebook/
- “La publicidad en redes sociales es 40 veces más efectiva que la tradicional” by Social Media Marketing (August 17, 2010). Retrieved: July 5, 2011. http://www.marketingdirecto.com/actualidad/social-media-marketing/la-publicidad-en-redes-sociales-es-40-veces-mas-efectiva-que-la-tradicional/
- “Facebook y Google, principales impulsores del crecimiento de la publicidad online en EEUU” by Social Media Marketing (July 5, 2011). Retrieved: July 5, 2011. http://www.marketingdirecto.com/actualidad/digital/facebook-y-google-principales-impulsores-del-crecimiento-de-la-publicidad-online-en-ee-uu/
- “No todas las redes sociales son exitosas” by Alguada (July 4, 2011). Retrieved: July 10, 2011. http://alguada.com/no-todas-las-redes-sociales-son-exitosas
Filed under: Social networks Tagged: advertisment, Facebook, Social networks, Twitter 
