Facebook pages:
“The pages give your business an identity on Facebook which strengthens your brand. Current customers or even potential customers can become fans of your page and by doing so this allows them to follow you and receive any updates that you post to your page” says Laura Lake, a marketing guide. But, these woman goes further, she also add that “every time someone becomes a fan of your page all of their friends see that they have become a fan”, in her opinion that can atract others fans.
Here you have some examples:
-Iberdrola: http://www.facebook.com/pages/Iberdrola/52829706555?ref=search
-Travel club: Consigue más por tu diner http://www.facebook.com/travelclub.es?ref=search
-Nestle: http://www.facebook.com/Nestle?ref=search
Facebook groups
“Facebook Groups, carry a similarity to Facebook Pages, the difference is they are built around a group of people rather than your business or your brand” tell us Laura Lake. Although Laura Lake explain why they shoyld be use, another web called addictoweb gives to more reasons:
- Administration – As the group administrator, you can easily send messages to group members, making it easier to communicate with them about your business.
- Familiarity – Facebook pages are relatively new, only having debuted in the last year or so, but groups have been around since the start. Because of that, people are a lot more familiar with groups and how to join and use them than they are with pages
Two examples of groups in facebook:
-laSexta http://www.facebook.com/travelclub.es?ref=ts#!/group.php?gid=44279955324&ref=search
-Windows live messenger http://www.facebook.com/travelclub.es?ref=ts#!/group.php?gid=103273256315&ref=search
Reference:
Laura Lake, How to Market Your Business in Facebook. In about.com November 8, 2010 http://marketing.about.com/od/internetmarketing/a/facebookmktg.htm
Filed under: Social networks, Wct1011, Web Communication 
