This post is about the Un libro al día Web Communication Plan. Un libro al día is a blog that is in Facebook and Twitter, and the purpose is make easier to all people interested with the literature.
On the facebook page we can find discussions, links, notes,events, and the link that makes you the possibility to do directly to its blog.
According to Samir Albawi to drive a facebook page to the truth success it is necessary 5 elements:
1. Networking with other platforms
2.Create a resource.
3. Creating contests that includes participation.
4. Emprowering pre-existing pages.
5. Targeting the proper demographic.
As I said before, it also uses Twitter, where we can find a publication per day about a review from a book or some news related to some event about the literature.
Twitter also offers you the information about its number of followers and tweets that made in this page per day and also the number of list created.
Apart of the Facebook and Twitter page, and the blog it also uses other ways to promote it as for example the magazine of Deusto University so in this way can offer to all the academic world the option to be more near to the literature world.
References:
1. Un libro al día, Facebook (4 July 2011 at 2o:11), retrieved 2011, from: https://www.facebook.com/#!/Unlibroaldia
2. Samir Balwani(March 30, 2009)5 Elements of a Succesful Fan Page. In Mashable. Retrieved 2011, 4 July, 20:25 from: http://mashable.com/2009/03/30/successful-facebook-fan-page/
Filed under: Web Communication 
