Littera Deusto

Modern Languages, Basque Studies and Humanities

What is the Web 2.0? (long)

octubre 25th, 2008 · No hay Comentarios

Web 2.0 is a term coined in recent years that describes the changing trends in the use of World Wide Web technology and web design that aim to enhance creativity, information sharing, collaboration and functionality of the web. Although the term suggests a new version of the World Wide Web, it does not refer to an update to any technical specifications, but to changes in the ways software developers and end-users utilize the Web.

The concept of “Web 2.0″ began with a conference brainstorming session between O’Reilly and MediaLive International. Dale Dougherty, web pioneer and O’Reilly VP, noted that far from having “crashed”, the web was more important than ever, with exciting new applications and sites popping up with surprising regularity. Paul Graham, programmer and essayist known for his work on Lisp, states:

It began as the name of a conference, but the people organizing the conference didn’t really know what they meant by it. Mostly they thought it sounded catchy. However, “Web 2.0″ has since taken on a meaning. There are some interesting new trends on the Web, and it’s the nature of a phrase like that to adhere to them. (…) A lot is different now from 1998. Web sites look different. Startups operate differently. People use the Web in different ways. The changes were gradual, but if you have a gradual change of sufficient magnitude, it starts to become a different world.”

Examples of new applications alongside the ones they have substituted, as quoted from Tim O’Reilly’s article:

Web 1.0
Web 2.0
DoubleClick
–>
Google AdSense
Ofoto
–>
Flickr
Akamai
–>
BitTorrent
mp3.com
–>
Napster
Britannica Online
–>
Wikipedia
personal websites
–>
blogging
evite
–>
upcoming.org and EVDB
domain name speculation
–>
search engine optimization
page views
–>
cost per click
screen scraping
–>
web services
publishing
–>
participation
content management systems
–>
wikis
directories (taxonomy)
–>
tagging (”folksonomy”)
stickiness
–>
syndication

Web 2.0 websites are typically known for the use of CSS, Folksonomies (social tagging, classification, and indexing), Microformats, REST/XML/JSON-based APIs, rich internet applications such as Ajax, Flex, or Flash, semantically valid XHTML and HTML, RSS/Atom syndication and aggregation, weblog-publishing tools, wiki or forum software, and the extended use of internet privacy and content management.
Some of the most popular 2.0 websites include: Technorati, Digg, del.icio.us, Flickr, Youtube, reddit, Gmail and Google maps, among others.


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